B2B Sales & Marketing Exchange 2026

Ashley Faus is a marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. She’s the author of the book, “Human-Centered Marketing: How to Connect with Audiences in the Age of AI”. Her work has been featured in TIME, Forbes, and The Journal of Brand Strategy, and she’s shared insights with audiences at Harvard Business Review, INBOUND, and MarketingProfs. She works for Atlassian, a collaboration software maker on a mission to unleash the potential of every team. Follow her on LinkedIn, @ashleyfaus.

As former Global Head of Social Content at Gymshark, he helped scale one of the world’s most influential community-led brands by turning social audiences into cultural believers. Today, through his agency Butterfly Effect, he works with brands including Netflix, Bumble, Formula E, Square, LinkedIn, Adobe, and Vodafone, helping them build community-powered growth engines that compound over time. Alongside this, Elfried is also one of LinkedIn’s most influential creators, with a fast-growing audience built by applying the same community-first principles in real time - proving that the rules of brand, community, and trust work just as powerfully in B2B as they do in consumer culture.

Dane Vahey was OpenAI’s first B2B marketer and now leads programs that help companies of all sizes adopt AI at scale. Before that, he built Stripe’s B2B marketing function and helped grow the company from a developer-first product into a global B2B organization. He began his career in Salesforce’s product marketing team, launching the company’s first vertical product lines. He currently lives in the Bay Area and tries to spend as much time outside as possible, often attempting to keep up with his two increasingly fast children.