Valeria Bouchoueva

Marketing Manager, EMEA · S&P Global Energy · company speakers →

<p>Creative Intelligence, to me, starts with a tension: the most effective marketing is both deeply human and increasingly machine-shaped. My content creation sits in that intersection. Through &quot;Marketing That Worked On Me&quot;, I document the rare moments where marketing cuts through - even to those trained to resist it. I use AI to interrogate those moments at scale and identify patterns in messaging, structure and emotional triggers that turn creative instinct into repeatable insight. But the output isn't 'automation' it's sharper thinking. AI helps me get to better questions faster, explore alternative creative routes, and challenge my own biases. It expands the creative process, rather than replaces it. In a world where B2B often over-relies on logic and B2C often underuses it, AI enables my creative experimentation, that best of both worlds and created work that is strategically grounded but emotionally resonant. Beyond campaigns, I apply this thinking to community-building to curate spaces where marketers can learn from each other more openly. For me, Creative Intelligence isn't about doing more. It's about thinking better and creating work that actually moves people.</p>

Is this you? Claim this profile →