Taylor Smith

BCD Meetings & Events

<p>Taylor Smith is a senior creative and business leader with more than 20 years of experience leading multidisciplinary production and creative organizations. A hands-on creative at his core, he oversees the financial, creative, and operational strategy behind global event and content work, blending creative vision with commercial discipline to drive impact, growth, and long-term client value.</p> <p>His work spans the complete creative lifecycle, including launching Super Bowl campaigns from research and strategy through briefing, ideation, and execution. He has pitched, won, and retained major accounts such as 7-Eleven, led the rebranding of iconic brands like Uber in complex markets, and produced award-winning global product launches for Apple. Along the way, Taylor has built and led diverse internal, external, and remote teams, partnering with agencies, suppliers, and contractors to deliver compelling, platform-agnostic content around the world.</p> <p>Currently, Taylor serves as Vice President of Production &amp; Creative at BCD Meetings &amp; Events, where he oversees global creative, event, film, and experiential production efforts. In this role, he helps define the creative vision for clients worldwide, operating at the intersection of strategy, storytelling, and live experience.</p>

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