Sienna Parulis-Cook

Director of Marketing and Communications · Dragon Trail International · company speakers →

Sienna Parulis-Cook has more than a decade of experience researching and writing about the Chinese outbound tourism market. As Dragon Trail’s Director of Marketing and Communications, she reports on the Chinese marketing landscape and travel trends; manages Dragon Trail’s monthly webinars, newsletter, and market intelligence reports; oversees the company’s marketing, social media, and media relations; and contributes to Dragon Trail Research projects including bi-annual consumer and trade reports. She is co-author of the book, China, the Future of Travel, and author of Dragon Trail's white paper on Chinese tourism to the Middle East and North Africa. Sienna has had a passionate interest in China since she was 12, and has a master’s degree in Chinese Studies from London’s School of Oriental and African Studies, as well as a bachelor’s degree in International Relations with a focus on China from Brown University. With a professional background in media and publishing, Sienna also has experience leading Mandarin-language tours for groups of independent and semi-independent Chinese travelers in the UK.

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