Arabian Travel Market 2026 Exhibitor List

With more than 25 years’ experience across journalism, editing, and corporate communications, Gemma Greenwood has worked throughout the UK, Europe, Middle East, and Asia. A seasoned emcee and moderator, she regularly fronts major tourism, hospitality, and cruise events, including Arabian Travel Market (ATM), World Travel Market London, Future Hospitality Summits in the UAE and Saudi Arabia, the inaugural Cruise Egypt Forum in Cairo, Seatrade Europe 2025, the International Cruise Summit 2025, and the Longevity & Hospitality Summit at FIBO in Cologne. Gemma also moderates high-profile corporate events for leading hotel brands such as Wyndham and IHG and frequently supports HSMAI Europe’s annual Commercial Strategy Conference in London. As an editor, she has launched and led several flagship travel business titles across EMEA, including Business Traveller Middle East, Hotelier Middle East, and the official ATM Yearbook (now in its 15th year). In her role as Director of Content Inc., Gemma partners with major hotel, tourism, hospitality, and real estate companies, delivering corporate communications, editorial services, podcast production, and media training.

A visionary in luxury hospitality, Saurabh Tiwari personifies Tajness, an ethos of timeless tradition, innovation, and exceptional guest experiences that define Taj Hotels. As Area Director – Middle East & CIS, he leads a dynamic team of over 1,000 professionals, overseeing three luxury hotels. Under his leadership, the hotels have set new benchmarks in excellence, earning acclaim for their transformative guest experiences, strategic growth, and commitment to sustainability. With extensive experience across the Middle East, Asia, and Europe, Saurabh brings a profound understanding of global consumer behaviour, emerging trends, and the evolving luxury landscape. A trend-setting and purpose-driven leader, his approach to strategy, brand positioning, and guest engagement ensures Taj Hotels remains at the forefront of modern hospitality. His expertise spans strategy, purpose-driven leadership, brand development, sales, and marketing, ensuring that Taj Hotels continues to redefine hospitality. Saurabh’s ability to blend the hardware of world-class infrastructure with the software of intuitive, personalized service creates experiences that are both indulgent and meaningful. His trendy, forward-thinking mindset keeps the brand relevant to new-age travellers while remaining deeply rooted in its legacy. A firm believer in the philosophy that inspired teams create unforgettable experiences, Saurabh fosters a culture of empowerment, agility, and collaboration. His leadership at Taj Dubai cemented its status as a flagship luxury destination, showcasing his ability to innovate while staying true to the brand’s values. Beyond his global expertise in Spain and the UK, Saurabh is a passionate advocate for elevating talent and shaping the future of hospitality. As Area Director, he continues to propel IHCL’s vision forward, ensuring that every guest encounter embodies the elegance, warmth, and excellence that define Tajness.

Sienna Parulis-Cook has more than a decade of experience researching and writing about the Chinese outbound tourism market. As Dragon Trail’s Director of Marketing and Communications, she reports on the Chinese marketing landscape and travel trends; manages Dragon Trail’s monthly webinars, newsletter, and market intelligence reports; oversees the company’s marketing, social media, and media relations; and contributes to Dragon Trail Research projects including bi-annual consumer and trade reports. She is co-author of the book, China, the Future of Travel, and author of Dragon Trail's white paper on Chinese tourism to the Middle East and North Africa. Sienna has had a passionate interest in China since she was 12, and has a master’s degree in Chinese Studies from London’s School of Oriental and African Studies, as well as a bachelor’s degree in International Relations with a focus on China from Brown University. With a professional background in media and publishing, Sienna also has experience leading Mandarin-language tours for groups of independent and semi-independent Chinese travelers in the UK.

Al Turner is Managing Director of EI8HT PR & Marketing, a specialist research, marketing and creative agency specialising in the event and experience industry. He has over 20 years’ experience in PR, working closely with consumer trend agencies, trade associations as well as international government. Al is also the author and presenter of the ibtm World Trends Report, the most comprehensive trends report in the global events and experience industry, and has presented its findings and predictions in four continents. His insight into the Virtual Experience Economy has changed the way the industry is looking at the next decade, and its understanding of AI, metaverse, technology, ethics, security and sustainability trends. He is a regular speaker on events at a number of universities including The University of Hertfordshire, MMU (Manchester), Westminster, Greenwich, Sheffield, Birmingham University College, Coventry, and St Margrets (Edinburgh). He is also a regular contributor to The Events Academy educational programmes.