Shelby Williams

Head of Integrated Sports Marketing · AWS · company speakers →

Shelby Williams is the Head of Integrated Sports Marketing for Amazon Web Services (AWS). In this role, she leads the strategy and execution for AWS’s sports portfolio which spans the NFL, NBA, PGA TOUR, F1, Bundesliga, and more. Williams builds best-in-class customer journeys across AWS’s global marketing organization, consistently driving industry-first initiatives that redefine the intersection of sports and technology marketing. Her work showcases cloud innovation and consistently delivers measurable business impact to AWS. Prior to AWS, Williams led B2B and consumer-facing brand strategy and execution for technology clients on the agency side. Shelby holds a B.A. from U.C. San Diego, and is a 2025 nominee for SBJ’s 40 Under 40 Award.

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