NAB Show 2027 Exhibitor List

Shelby Williams is the Head of Integrated Sports Marketing for Amazon Web Services (AWS). In this role, she leads the strategy and execution for AWS’s sports portfolio which spans the NFL, NBA, PGA TOUR, F1, Bundesliga, and more. Williams builds best-in-class customer journeys across AWS’s global marketing organization, consistently driving industry-first initiatives that redefine the intersection of sports and technology marketing. Her work showcases cloud innovation and consistently delivers measurable business impact to AWS. Prior to AWS, Williams led B2B and consumer-facing brand strategy and execution for technology clients on the agency side. Shelby holds a B.A. from U.C. San Diego, and is a 2025 nominee for SBJ’s 40 Under 40 Award.

Alyssa is a senior reporter for Marketing Brew who primarily covers the business of sports marketing and the ways brands engage with women’s sports. Previously, she worked as a data journalist at Morning Consult, wrote about audio advertising at Business Insider, and started her career reporting on crime, courts, and local news at the Virginian-Pilot and the Boston Globe.

Mari Takahashi is an award-winning Japanese-American actor and creator whose career spans digital media, television, and film. A former professional ballerina, she rose to prominence during the early YouTube era as part of Smosh and a co-founder of Smosh Games, before expanding into traditional media with appearances on CBS’s Survivor, Disney XD, and Netflix. With over 15 years in the public eye, her work beyond acting centers on helping creators navigate burnout and sustain long-term creative careers.

François Legrand is a seasoned leader at CBC/Radio-Canada, having dedicated over 20 years to the organization in various technical and management capacities. He recently spent seven years as the Senior Director of Engineering, where he successfully spearheaded the implementation of critical IT and Broadcast infrastructure projects. A highlight of this period was overseeing the development of the “Nouvelle Maison de Radio-Canada” in Montréal, one of the world’s first and largest multimedia broadcast facilities built entirely on the ST2110 standard. Currently, as Senior Director of Innovation, his focus is on propelling the media industry into the digital age. He is dedicated to accelerating the transition to advanced software solutions by adopting the latest innovations from the IT sector.

David LaPalomento is General Manager of Streaming & CTV at JWX, where he leads product strategy, go-to-market execution, and commercial growth for one of the company’s most strategic business areas. A longtime technology leader, David previously served as Chief Technology Officer, where he helped build and scale the platform that powers video delivery and monetization for leading publishers, broadcasters, and streaming services. Known for his ability to bridge deep technical expertise with business strategy, he partners closely with engineering, product, and commercial teams to help customers navigate the rapidly evolving streaming and connected TV landscape.

Scott Simmons was born in rural West Tennessee and didn’t really realize that movies and television had to be made by actual people until he went to college. After getting degrees in both Television Production and Graphic Design he was in one of the early graduating classes at the Watkins Film School in Nashville, Tennessee. During that time at Watkins he discovered editing. While most of his classmates in film school wanted to be directors, Scott saw real career opportunities in post-production and took a job as an assistant editor after completing film school. Not long after that he became a freelance editor. With nearly 20 years of experience in all areas of post-production Scott has worked both as a freelancer and on staff at a post-house. He has edited a diverse number of projects ranging from music videos, to live concert productions, to commercials, to documentaries and everything in between. When not working in the edit suite Scott teaches other about editing and writes about post-production at The Editblog on ProVideoCoalition.com, a blog which he has published for over 10 years.

Shira Lazar is an Emmy-nominated host, producer, and founder of What’s Trending, a leading digital media brand covering social trends. She founded Creators 4 Mental Health, advocating for mental well-being in the creator economy and launched the Creator Bills of Rights alongside Congressman Ro Khanna. She is also an advisor to the Creators Guild of America.

Jonathan Mercereau is a Principal SRE at NVIDIA, where he leads the build-out of a unified multi-vendor CDN platform spanning Cloudflare, Akamai, Tencent, and Zenlayer — with a focus on AI-assisted optimization, performance analytics, and automation frameworks that scale with global content delivery demands. Jonathan’s career spans the full arc of streaming infrastructure. He helped build Comcast’s first video streaming CDN, laid CDN groundwork for Netflix’s European expansion, and grew LinkedIn’s Edge Performance SRE team from a solo role into a 15-person international organization. He also co-founded Traffiq, a CDN and DNS technology startup tackling multi-vendor platform management. A recognized industry voice, Jonathan has presented at SREcon and RIPE NCC and is a published author in O’Reilly’s Seeking SRE.

Bobby Mohr is Vice President of Revenue at TwelveLabs – a research and product company building AI that enables superhuman vision and understanding of video. Bobby has been serving customers and leading go-to-market organizations in the software industry for the past 15 years, having worked at such companies at Publicis Groupe, AppNexus, Xandr/AT&T, Twilio and Pinecone.

Thomas Bostrøm Jørgensen joined Appear as CEO in January 2021 to accelerate growth and increase market share for Appear within the media-tech industry. He previously led AllClear ID’s EMEA operations, acquired through Encap Security, where he propelled the startup into a VC-backed industry leader serving 40+ banks and 3 million users. Earlier, as Luup’s CEO, he transformed it into a global B2B mobile services provider for entities like Deutsche Bank. Thomas kickstarted his career at TANDBERG Television, specializing in digital-TV broadcasting tech. He holds a Master’s in Electrical and Computer Engineering from NTNU and UCSB.

clinical-psychologist-turned-entrepreneur-turned-business-coach and author of Blindspotting: How To See What's Holding You Back as a Leader.

former CIO at McDonald's and advisor to Fortune 500 companies, and author of The Octopus Organization: A Guide to Thriving in a World of Continuous Transformation