Salman Syed

International Brand Representative, Head of Wacken Metal Battle, and Projects and Marketing Manager · WOA Festival GmbH | Wacken Open Air · company speakers →

Salman is a global marketing strategist, festival founder, and lifelong metalhead. His journey began at 19 when he first set foot at Wacken Open Air, an experience that inspired him to create Bangalore Open Air, now India’s biggest and longest-running heavy metal festival. Today, he serves as the International Brand Representative, Head of Wacken Metal Battle, and Projects and Marketing Manager for Wacken Open Air, where he drives international marketing, global branding, and the worldwide expansion of Wacken Metal Battle. With more than 16 years of experience in the music industry, Salman is dedicated to strengthening the global metal community, supporting underground artists, and building powerful cross-border collaborations.

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