Nattapon Rangsiyakul (Chris)

VP of Digital Innovation & Partnership · Ascend Commerce (WeOmni) · company speakers →

Chris Nattapon is the VP of Digital Innovation & Partnership at Ascend Commerce (WeOmni), with over 12 years of experience in digital consulting, eCommerce, ERP solutions, AI innovation, and business transformation. He focuses on building scalable digital ecosystems that help organizations operate smarter and accelerate growth through technology and strategic implementation. He currently leads a multidisciplinary team of digital consultants across technology, sales, business, and finance, delivering end-to-end solutions for clients in Thailand and the region. Chris has been instrumental in developing Ascend’s innovation framework and R&D initiatives, including Generative AI, automation, robotics, and data intelligence to drive operational efficiency. He successfully elevated Odoo ERP partnership from Silver to Gold tier in under six months and established Shopify Plus as a key alliance for enterprise eCommerce expansion. His “Zero-to-One” go-to-market strategy contributed over THB 30M in new business revenue within five months, surpassing annual targets. Previously VP of Engineering, he managed 150+ engineers and led enterprise-grade software development. Chris works closely with VP/C-Level leaders to shape digital transformation and innovation roadmaps. He believes digital innovation happens where technology, purpose, and people align.

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