Smart Retail Expo 2027 Exhibitor List

Ritesh Khera is a seasoned business leader with over 18 years of experience in driving enterprise growth, digital transformation, and supply chain innovation across Southeast Asia. As the Head of Business for Southeast Asia at FarEye, a global logistics SaaS platform, he leads strategic initiatives that help businesses streamline last-mile delivery, enhance customer experience, and boost operational efficiency. Ritesh has a robust background in supply chain, logistics, and enterprise technology, having collaborated with top retailers, e-commerce leaders, and logistics service providers throughout the region. His core expertise lies in addressing complex delivery challenges through AI-driven, intelligent logistics platforms. Before joining FarEye, Ritesh served as an advisor to companies like Increff, Omnivio, and Spyne, where he contributed to their go-to-market strategies and digital innovation roadmaps.

Hiran having an experience of over 40+ years in aviation logistics, specializing in strategic planning, negotiation, and operational efficiency. As Regional Director Thailand, Australia & NZ, he excels in directing commercial sales, managing international airline relations, and implementing revenue-enhancing strategies. Hiran's career spans leadership roles in companies like ILG Aviation, MCH Holding Group, and Dart Global Logistics, where he consistently achieved revenue targets and secured key contracts with major airlines. With a Bachelor's degree in International Business & Marketing and a strong track record of success, Hiran brings exceptional leadership and expertise to his role, driving growth and innovation in the industry.

Mrs. Kanyarad Julhiran brings over 40 years of comprehensive experience in international freight forwarding and logistics management. Her career is marked by strong leadership, deep operational expertise, and a proven record of driving growth across Thailand and the broader Southeast Asian region. She has extensive experience overseeing logistics operations across air and ocean freight, customs brokerage, cross-border trade, and integrated logistics solutions. Over the years, she has held key leadership positions with top global forwarding companies, including 12 years as General Manager at DB Schenker Thailand (2000–2012), 8 years as Managing Director at DSV Air & Sea Thailand (2012–2019), and 5 years as Country Manager at Toll Global Forwarding (Thailand) Ltd. (2020–2024). In her current role as Managing Director of GTL OCS (Thailand) Co., Ltd., Mrs. Julhiran continues to lead with vision and integrity, focusing on operational excellence, stakeholder collaboration, and sustainable business development across the logistics sector in Southeast Asia.

Mr. Kriangsak Thanasiranon is a seasoned logistics and supply chain management professional with nearly two decades of experience across the 3PL industry, both in Thailand and the wider Asia-Pacific region. He currently serves as VP - group transport commercial & solution And Managing Director Fuze Post at SCGJWD Logistics, where he leads strategic initiatives to enhance value creation across end-to-end supply chains. Renowned for his strong business acumen and innovation-driven mindset, Mr. Thanasiranon has consistently championed synergy, optimization, operational efficiency, and the adoption of advanced technologies to differentiate and grow logistics businesses. His leadership style combines a deep understanding of supply chain dynamics with a sharp focus on customer value propositions. Throughout his career, he has accumulated extensive experience in key sectors including automotive (working with global OEMs and Tier-1 suppliers), retail and FMCG, hi-tech, and home appliances. His multifaceted roles have spanned business development, key account management, operations, solution design, project implementation, and continuous improvement. He has also held strategic roles that blend financial oversight, IT innovation, and long-term business planning. A forward-thinking executive, Mr. Thanasiranon is recognized for his contributions to transforming logistics and value chain management on both local and international scales.

Chris Nattapon is the VP of Digital Innovation & Partnership at Ascend Commerce (WeOmni), with over 12 years of experience in digital consulting, eCommerce, ERP solutions, AI innovation, and business transformation. He focuses on building scalable digital ecosystems that help organizations operate smarter and accelerate growth through technology and strategic implementation. He currently leads a multidisciplinary team of digital consultants across technology, sales, business, and finance, delivering end-to-end solutions for clients in Thailand and the region. Chris has been instrumental in developing Ascend’s innovation framework and R&D initiatives, including Generative AI, automation, robotics, and data intelligence to drive operational efficiency. He successfully elevated Odoo ERP partnership from Silver to Gold tier in under six months and established Shopify Plus as a key alliance for enterprise eCommerce expansion. His “Zero-to-One” go-to-market strategy contributed over THB 30M in new business revenue within five months, surpassing annual targets. Previously VP of Engineering, he managed 150+ engineers and led enterprise-grade software development. Chris works closely with VP/C-Level leaders to shape digital transformation and innovation roadmaps. He believes digital innovation happens where technology, purpose, and people align.

Experienced senior executive with a proven track record in strategy, transformation, and commercial leadership across retail, e-commerce, and financial sectors. Currently leading strategy and omni-retail transformation for Central Department Store Group, overseeing 76 stores and 10,000+ employees to drive growth and profitability. Previous roles include spearheading commercial strategies at Central Retail Corporation, driving multi-fold sales growth at Atome and Shopee, and delivering high-impact strategies at AIA and Bain & Company. Skilled in organizational design, partnership development, and data-driven decision-making to achieve business success.

Paitee is an experienced professional in value chain management, holding dual master's degrees in Supply Chain Management from the National University of Singapore (NUS) and the Georgia Institute of Technology (Georgia Tech). With a background that includes 3PL, manufacturing, and retail in Japan, Singapore, and Thailand, she approaches her work with a holistic and forward-thinking mindset. Her focus is on using technology to drive automation projects, particularly in omnichannel settings, and she excels in optimizing supply chain operations for improved efficiency and customer satisfaction. Paitee has a track record of understanding complex systems and delivering innovative solutions. She has experience in both the operational and strategic aspects of businesses and thrives in dynamic environments where she can apply her expertise to drive positive change.

Mr. Paul Abbott is an accomplished supply chain professional with extensive expertise across air and ocean freight, fulfillment operations, project implementation, and workforce training. With a strong focus on aligning operational performance with efficient systems and processes, he has consistently helped organizations improve productivity and achieve strategic growth. As a naturally engaging presenter and mentor, Paul excels in guiding teams through change, strengthening leadership capabilities, and embedding best practices in logistics management. His leadership philosophy is rooted in clarity, open communication, and a proactive approach toward achieving goals. He encourages idea-sharing, adaptability, and practical problem-solving to drive meaningful progress. Confident, forward-thinking, and purpose-driven, Paul brings both vision and execution to the table — continuously motivating others to pursue excellence and unlock new opportunities within the evolving supply chain landscape.

With over three decades of experience leading global trade and logistics businesses, Sateshwar Tuteja currently heads DP World's operations in Thailand, Myanmar and Laos. A seasoned strategist and transformational leader, he has successfully steered organizations through growth, change and digital transformation across Asia Pacific. Recognized as a Global Inspirational Leader (2022-2023) by White Page International, Sateshwar is known for his collaborative leadership, analytical insight, and passion for driving innovation with purpose. His deep understanding of trade flows and his vision for sustainable logistics make him a strong advocate for Thailand's potential to become ASEAN's leading cargo gateway. Before joining DP World, Sateshwar held senior board & leadership positions in various global multinational organizations such as DHL, DB Schenker & Agility.

Mr. Serkan Çelik, an international trade professional hailing from Turkey. With a strong background in the field, he hold a degree in International Trade and have garnered valuable experience working in the logistics industry in Turkey for 3 years. Currently, he is proudly serve as the Regional Director, Malaysia & Thailand at Barsan Global Logistics Co., Ltd. His role revolves around strategizing and implementing effective logistics solutions to drive customer satisfaction and operational excellence. As a Regional Director, he has fostered a culture of innovation, driving the implementation of cutting-edge technologies and process improvements. By leveraging his expertise in international trade and logistics, he has enabled his team to overcome complex supply chain issues and deliver seamless experiences to their customers.

Mr. Somphon Suwannapak is a new-generation executive with professional experience in the freight forwarding and courier industry, combining strong commercial acumen with hands-on operational expertise. With experience spanning sales, marketing, and operational management in the freight forwarding and courier sector, he has developed a complete understanding of how logistics businesses grow, perform, and deliver customer value. He is strongly committed to nurturing emerging talent in the industry. Mr. Somphon advocates continuous learning, practical exposure, and innovative thinking as key drivers for Thailand’s future competitiveness in logistics. With a forward-looking leadership style, he works to bridge traditional logistics practices with modern digital solutions. His focus remains on building strong teams, enhancing service standards, and driving sustainable business growth. Mr. Somphon is dedicated to advancing Thailand’s logistics capabilities and positioning the country confidently on the global logistics map.

Mr. Wattanai Lertpipopmetha brings over a decade of experience in the freight forwarding, e-commerce, express delivery, logistics, and supply chain sectors. He began his career with Yusen Logistics and later contributed to DHL Supply Chain, gaining solid foundations in international logistics operations. Over the years, Mr. Wattanai has held key roles at several major express companies, including Flash Express, SPX Express, and KEX Express, where he played a crucial part in driving operational efficiency and business growth. Currently serving as Deputy Chief of Operations at BEST Express Thailand, Mr. Wattanai is responsible for leading and managing the company's end-to-end operations. His role encompasses strategic planning, transportation management, hub operations, and quality control. His leadership continues to strengthen BEST Express’s operational excellence and service capabilities across Thailand.

John Wellby is an accomplished leader in supply chain and logistics, currently serving as Customer Success Director at GXO Logistics, Inc. He brings extensive experience from the Automotive, Manufacturing, and Logistics industries, where he has led complex transformation programs and strengthened operational performance across multiple countries, including Australia, Japan, Thailand, and Vietnam. Throughout his career, John has built and guided diverse teams, helping organizations elevate service quality, improve processes, and enhance customer outcomes. His leadership approach centers on long-term partnerships — ensuring that customer success directly translates into business success. Backed by strong expertise in business management, he continues to drive impactful solutions that deliver measurable value in every market he serves.

Rossukon is an experienced logistics and transportation leader specializing in cross-border road operations across Southeast Asia and China. With nearly two decades in the industry, she has built, expanded, and managed regional road networks connecting all major trade corridors throughout the region. In her current role as Southeast Asia Road Network Director at GEODIS, Rossukon oversees the strategy, development, and execution of the company’s cross-border transportation portfolio. She is responsible for ensuring service reliability, operational excellence, cost efficiency, and scalable network growth across multiple countries. Recognized for her practical leadership style and strong operational discipline, she has led several major network expansions, launched new cross-border corridors, and coordinated multi-country operations teams to meet diverse customer requirements. Her expertise cover end-to-end road network operations, performance management, and regulatory navigation across complex markets. Rossukon also brings deep technical knowledge in safety compliance, equipment standards, and cross-border operating requirements, ensuring that GEODIS maintains high levels of operational and cargo safety. She has extensive experience designing logistics solutions for Semiconductor, Hi-Tech, and Automotive cargo, supporting customers with high-value, time-sensitive, and specialized transport needs. With a strategic yet grounded perspective, Rossukon contributes valuable insights into the evolving landscape of Southeast Asia’s land transport ecosystem and the increasing role of integrated cross- border logistics in regional trade.

Harisa is a senior marketing leader and creative branding strategist who believes that strong brands and strong teams are built through clarity, empathy, and purpose. Holding an MSc in Marketing from the University of Birmingham, UK, she brings a forward-looking perspective to how brands create value and form meaningful connections in a rapidly evolving retail landscape. Her career foundation was built at IKEA Thailand, where she spent nearly eight years as Country Marketing & PR Manager. During this period, she led national campaigns, strengthened brand relevance, and elevated omnichannel retail experiences through insight-led storytelling that shaped how Thai consumers engaged with the brand. His next chapter took her to adidas Thailand, where she served as Senior Membership Manager and played a pioneering role in launching the brand’s global loyalty program in the market. She shaped the membership strategy, consumer engagement ecosystem, and activation blueprint - laying the groundwork for long-term customer value and deeper brand affinity across diverse audiences. Today, as Head of Marketing at YMF International Thai Co., Ltd. Harisa leads multi-brand strategy across fashion and lifestyle portfolios - overseeing brand direction, marketing communications, creative strategy, E-commerce growth, CRM, and retail experience innovation. She is recognized for integrating strategic clarity with creative intuition, enabling each brand under her leadership to grow with both commercial impact and emotional resonance. Her leadership ethos, “Lead with Light. Build with Heart.” reflects her belief that intentional leadership requires both clarity and courage. Harisa brings a warm yet assured executive presence and a talent for translating vision into action - qualities that reflect her dedication to shaping brands defined by authenticity, intention, and quiet sophistication.

A seasoned management with a track record of success in digital marketing, transformation, and business leadership in the retail and eCommerce industries. expanding from a contemporary trade paradigm by switching from retail to digital and omni-channel. A logical and strategic thinker with an emphasis on outcomes, a strong dedication to making decisions based on facts, and a solid grasp of the e- commerce industry.