Naomi Clare Crellin

Founder & CEO · Storycraft Lab · company speakers →

As AI transforms the way events are planned and delivered, how do we ensure creativity, empathy and human connection remain at the centre? Led by Naomi Clare Crellin, Founder & CEO of Storycraft Lab, this session explores the relationship between humans and AI as creative partners rather than competitors. Drawing on Storycraft Lab’s human-centred design approach and work across global brands and cultural institutions, delegates will explore how empathy, belonging and audience understanding can unlock richer event experiences. Expect practical tools, fresh perspectives and new ways of using AI to spark creativity, design stronger connections and create experiences people genuinely remember.

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