IBTM World 2026 Exhibitor List

As AI transforms the way events are planned and delivered, how do we ensure creativity, empathy and human connection remain at the centre? Led by Naomi Clare Crellin, Founder & CEO of Storycraft Lab, this session explores the relationship between humans and AI as creative partners rather than competitors. Drawing on Storycraft Lab’s human-centred design approach and work across global brands and cultural institutions, delegates will explore how empathy, belonging and audience understanding can unlock richer event experiences. Expect practical tools, fresh perspectives and new ways of using AI to spark creativity, design stronger connections and create experiences people genuinely remember.

Lucy Postlethwaite is the founder of Practical AI, a GenAI training and consultancy for event<br /> agencies and organisers. With 14 years inside the industry across ops, client services, creative<br /> pitches and delivery, she works with teams to build the shared confidence and clarity that makes<br /> AI stick not just for a few people with ChatGPT open, but across the whole team.<br /> She&rsquo;s delivered events for Anthropic, Salesforce, Amazon, Microsoft and Dell, led an AI activation<br /> for senior CMOs at Salesforce Dreamforce, and worked alongside Anthropic at their CEO Forum.<br /> She&rsquo;s a judge for the Event Technology Awards AI Edition 2026, has spoken at Event Tech World<br /> and Event Tech Live, and runs regular online AI bootcamps and cohorts for her event freelancer<br /> community.<br /> Her approach: AI sits inside the work, not on top of it.<br /> &nbsp;

<p><u><strong>Biography:</strong></u></p> <p>Andrew Orr is a Manufacturing Research &amp; Technology Engineer with a focus on Digital Integration &amp; Connected Factories. His role at Boeing focuses around the implementation of a Connected Factory Framework to bring data into a centralised and accessible namespace. Andrew is responsible for the delivery and implementation of digital connectivity within the Aerospace Innovation Centre at Boeing's Prestwick Facility. His goal is the adoption of system and vendor agnostic digital infrastructure which enables end users to implement the best tool.</p> <p><u><strong>About Boeing:</strong></u></p> <p>A leading global aerospace company and top U.S. exporter, Boeing develops, manufactures and services commercial airplanes, defense products and space systems for customers in more than 150 countries. Our U.S. and global workforce and supplier base drive innovation, economic opportunity, sustainability and community impact. Boeing is committed to fostering a culture based on our core values of safety, quality and integrity.</p>

Process Engineer with broad experience in production supervision, project management and technical support. Particularly interested in continuing to expand experience in design engineering and onsite project management.