Matteo Deidda

Global Net Zero Lead · Tide · company speakers →

Matteo Deidda is a seasoned sustainability leader, currently working as Global Net Zero Lead at Tide, a global fintech, where he leads the organisation’s decarbonisation strategy and supports over 1,000,000 small business customers on their net-zero journeys. With more than a decade of experience in corporate sustainability, Matteo has driven sustainability transformations within FTSE 100 companies across retail (Sainsbury’s), technology (Vodafone UK), finance (Lloyds Banking Group). Matteo also contributes to the sustainability community as a Chartered Energy Manager, CISL Assessor, startup mentor, and advisory board member, including roles at PlanetMark and EMEX. Passionate about pragmatic, purpose driven environmental sustainability integration, he champions scalable, innovative and inclusive climate solutions for SMEs and large organisations alike.   What would you preach to the industry: your one big thing everyone needs to hear? The journey towards Net Zero is far and foremost a narrative challenge now, rather than a technology challenge. As sustainability professionals, we need to get much better at articulating the value of what we do, above and beyond reducing carbon emissions. We need to be comfortable in linking back what we do to business risk, growth opportunities, supply chain reliability, legislation compliance and so on.     Why do you think emex is a valuable event and why is it important to you to be a part of the advisory board? I have been attending EMEX since the beginning of my career over 10 years ago. It is the go to event to meet the real practitioners and leaders that are pushing the boundaries in the journey towards net zero, and the event always adds value to professionals at different stages of their career, from graduate to senior leaders. I am grateful to have the opportunity to tak

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