Maria Paula Sobral Velloso

Business Director · ApexBrasil · company speakers →

Maria Paula Sobral Velloso holds a degree in Business Administration from PUC-Rio and an MBA in Marketing from IBMEC-Rio. A senior executive with a solid track record in strategic management, business development, and international promotion, she brings over a decade of leadership experience at the Brazilian Trade and Investment Promotion Agency (ApexBrasil), including seven years as Manager of Industries and Services. Throughout her career, she has led high-impact, structuring initiatives focused on business qualification, export promotion, and the internationalization of key sectors of the Brazilian economy, contributing directly to strengthening the country’s global competitiveness. She is widely recognized for her strong institutional engagement and her ability to build and sustain strategic, long-term relationships with clients and partners—capabilities that stand out as key drivers of her performance and as critical elements in expanding Brazil’s export base. She has extensive experience leading multidisciplinary teams and driving the design and execution of high-impact strategies and projects, combining a strategic mindset, strong analytical skills, and a results-oriented approach.

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