The Sin Gusano Project · company speakers →
Over the past decade, Jon has spent much of his time traveling across Mexico, exploring remote regions in search of exceptional agave spirits while building a deeper understanding of their production and the communities behind them. The public-facing result of this journey is The Sin Gusano Project, which bottles some of the remarkable spirits he discovers along the way. This includes both an on-trade label, Sin Gusano, and a direct-to-consumer subscription, the Mezcal Appreciation Society. Most recently, Jon has been spending increased time in the UK following the opening of Sorbito in Stoke Newington - a hybrid tasting room, bar, and shop that marks the latest extension of The Sin Gusano Project.
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