Programme Lead, Creator Marketing EMEA · YouTube · company speakers →
<p>With over 15 years of experience in the industry, I've honed my skills in producing tentpole events, developing marketing campaigns, leading global teams, and delivering award-winning work. Starting as a runner on the X Factor, I quickly discovered a passion for live events. This led me to work for two exceptional agencies, where I produced experiences for global brands like Meta, Virgin Media, and Google. During that time, I was lucky enough to travel the world, from muddy music festivals in the UK to the sunny shores of Rio de Janeiro for the 2016 Olympics.</p> <p>Trading agency life for the client-side, I found my new home at YouTube. Here, I spend my days crafting programmes and initiatives that support and empower our amazing Creators across EMEA. It's been a wild ride, and I'm incredibly grateful for every weird and wonderful project that has shaped my journey.</p>
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