Francisco Jeronimo

Vice President, Data & Analytics · IDC · company speakers →

Creative Intelligence in my work comes from combining data, technology, and human insight to anticipate where the technology industry is heading and translate that into clear, actionable narratives for businesses and consumers.<br /> <br /> As a technology industry analyst, I work with vast amounts of market data, consumer insights, and competitive intelligence. AI plays a critical role in helping analyse patterns across datasets, identify emerging technology shifts, and spot signals that might otherwise be missed. This allows me to move faster from raw information to meaningful insight.<br /> <br /> But creativity is what turns those insights into impact. I use AI as a collaborative tool to explore ideas, test different storytelling approaches, and visualise complex trends in ways that make them easier to understand. Whether I&acirc;&euro;&trade;m writing industry research, speaking at conferences, or commenting in the media, the goal is always the same: to turn technical developments into compelling narratives that help organisations make better strategic decisions.<br /> <br /> The real value emerges at the intersection of analytical intelligence and creative thinking. Data tells us what is happening, creativity helps explain why it matters and what comes next. By combining both, I aim to help leaders see beyond incremental change and prepare for the next wave of technological transformation.

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