Eugene Shatsman

Managing Partner · National Strategic Group · company speakers →

Eugene Shatsman is a nationally recognized eye care practice growth expert, strategist, author, and keynote speaker. As co-creator of Eyecare Business Optimization Scalability System (BOSS), he has distilled decades of real-world practice scaling into a clear playbook for owners who want to grow sustainably without burning out. Through National Strategic Group, Eugene has led data-driven marketing and growth strategies for thousands of independent practices nationwide. Trusted across the industry as a featured speaker, he provides insights to strategy, marketing, and practice growth. He also co-heads the Artificial Intelligence & Eyecare Tour. Known for blending strategic clarity with deeply practical execution tools, Eugene helps practices shift from reactive “doing everything” to building systems that scale revenue, empower people, and create a practice that runs with predictability and purpose.

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