Vision Expo 2027

Eugene Shatsman is a nationally recognized eye care practice growth expert, strategist, author, and keynote speaker. As co-creator of Eyecare Business Optimization Scalability System (BOSS), he has distilled decades of real-world practice scaling into a clear playbook for owners who want to grow sustainably without burning out. Through National Strategic Group, Eugene has led data-driven marketing and growth strategies for thousands of independent practices nationwide. Trusted across the industry as a featured speaker, he provides insights to strategy, marketing, and practice growth. He also co-heads the Artificial Intelligence & Eyecare Tour. Known for blending strategic clarity with deeply practical execution tools, Eugene helps practices shift from reactive “doing everything” to building systems that scale revenue, empower people, and create a practice that runs with predictability and purpose.

Jamie Rosin is a leading expert in scalable practice growth, strategic operations, and patient-driven revenue systems in eye care. Over more than 15 years, he played a central role in growing Rosin Eyecare from 4 practices to over 50 by developing playbooks that increased revenue, improved patient experience, and empowered teams to execute consistently at scale. Jamie is the Chair of The Vision Council’s Board of Directors, where he helps guide national collaboration and direction across the optical and eye care landscape. He is also the co-creator of Eyecare BOSS, the practice growth framework used nationwide to help owners build systems that unlock sustainable, scalable expansion. Today, Jamie partners with practices across the country, helping owners build modern business systems, increase revenue without adding stress, and align teams around what matters most. He is known for his pragmatic, conversion-focused approach that turns insights into repeatable performance.