Dr. Marcus Collins

Chief Strategy Officer · Wieden + Kennedy · company speakers →

Dr. Collins has spent his career studying the underlying drivers that motivate people to act. His conclusion? Culture is everything. At the 2024 Agri-Marketing Conference, Dr. Collins will help you uncover new and exciting approaches to: Improve marketing accuracy Extract the potential of data Build predictive modeling During his time as Chief Strategy Officer at Wieden + Kennedy in New York, Dr. Collins has championed strategies for blue chip brands such as McDonald’s, Apple, Google, State Farm, Peloton and Budweiser. He regularly contributes to Forbes, writing articles ranging from the business cost of canceling diversity efforts to the impact of AI on creativity. Dr. Collins’ best-selling book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, has established him as America’s preeminent cultural translator. You can find him on the weekdays teaching the next generation of marketers at the University of Michigan.

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