NAMA Nexus 2026

John Rossman is a shareholder and chair of the Creditors' Remedies Practice Group at Moss & Barnett.

<p>Holly Hoffman&nbsp;(Sales Tax Lady) is a seasoned sales tax professional with 15 years of expertise in tax law and business advisory. As the founder of Sales Tax Advisory Network, Holly is dedicated to empowering businesses with clear, actionable solutions tailored to their unique needs. She has worked with companies across various industries, ensuring their sales tax processes are efficient, accurate, and legally sound. She was recently featured in the Digital Journal, CEO.com, and on Founders Future podcast.&nbsp;</p> <p>Holly has received the Presidential Service award (2018) for her service as the elected National Chair of the Taxpayer Advocacy Panel (Federal Advisory Committee to the IRS), external customer service award (2018) from the Wisconsin Department of Revenue for her dedication to taxpayer education, and community service award (2025) from the Wisconsin Institute for CPAs (WICPA) for her dedication and service to service and tax education.&nbsp;</p> <p>Holly is a former WI Dept of Revenue auditor, tax specialist and head of WI Dept of Revenue&rsquo;s Speaker&rsquo;s Bureau. She is currently the chair of WICPA&rsquo;s State and Local Taxation Committee. Holly is active in numerous associations and speaks regularly to business groups around the country on tax law and policy. She has a bachelor&rsquo;s and master&rsquo;s degree in accounting.</p>

Dr. Collins has spent his career studying the underlying drivers that motivate people to act. His conclusion? Culture is everything. At the 2024 Agri-Marketing Conference, Dr. Collins will help you uncover new and exciting approaches to: Improve marketing accuracy Extract the potential of data Build predictive modeling During his time as Chief Strategy Officer at Wieden + Kennedy in New York, Dr. Collins has championed strategies for blue chip brands such as McDonald’s, Apple, Google, State Farm, Peloton and Budweiser. He regularly contributes to Forbes, writing articles ranging from the business cost of canceling diversity efforts to the impact of AI on creativity. Dr. Collins’ best-selling book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, has established him as America’s preeminent cultural translator. You can find him on the weekdays teaching the next generation of marketers at the University of Michigan.

Alyson Van Hooser believes in the power of human connection. Her time in management and leadership in a variety of industries — retail, banking, insurance and more — has equipped her to help leaders break through big obstacles to achieve long-lasting results. Van Hooser will leave you with a list of concrete, actionable steps you can use to create infinite opportunities for team success. You'll discover: Ways to ignite engagement in your team members How to earn loyalty from today’s diverse workforce The three stories you need to authentically connect with your employees How to elevate morale and engagement across your organization. Alyson Van Hooser is the author of Level Up and Infinite Influence (soon-to-be-released) and host of the podcast Stake: The Leadership Podcast. Her wealth of experience comes from being a city council member, Walmart manager and a leader in the banking and insurance industry — all before the age of 30.

Presenting Opening and Closing Commentary Ann will kick us off and close us out at MarketingProfs B2B Forum in that special Ann Handley way. Get ready to feel the spark of creativity. To hear the call to join arms as a B2B marketing community. And to believe in your ability to make marketing magic!

Named a top-five social media power influencer by Forbes.com, Stratten’s keynote focuses on what matters most to current and potential buyers, values like trust, authenticity, relationships and service. His session blends real world strategies with memorable stories that will completely change the way you market and sell, for the better.

Cyndi Young-Puyear is Director of Brownfield & Learfield Ag, where she oversees Brownfield Ag News and its expanding team of agricultural journalists. Cyndi grew up on a seventh-generation family grain and livestock farm in Scott County, Illinois, shaping a lifelong passion for agriculture. She studied agricultural education and animal science at Western Illinois University and began her career in agricultural broadcasting in 1985 at WJIL Radio in Jacksonville, Illinois, transitioning from student teaching high school agriculture into ag radio. Her career includes roles with Oklahoma Agrinet and as Farm Director at WTAX in Springfield, Illinois, before joining Brownfield in 1998. Over the decades, Cyndi has traveled extensively across the United States and to 16 countries, covering agriculture for Midwestern farmers and audiences nationwide.