David Frost

CEO · SATSA · company speakers →

David Frost is CEO of SATSA. David has more than 28 years’ experience at an executive level in tourism strategy. An economist by training, he worked for the COSATU trade union movement prior to joining The Premier Group in 1994, where he ended up as head of Corporate Strategy. He was seconded as Special Advisor on Tourism to Ministers Jordan and Moosa by the Business Trust. He then joined Tourvest in 1998 and was MD of the Inbound Division. David established his own bespoke consultancy – the Tourism Strategy Company in 2001 and has consulted widely to leading private sector companies as well as developed destination strategies for a number of SADC countries. He is a former Advisor Africa to the World Travel & Tourism Council. He has been at the helm at SATSA since September 2013. He has also served on the Board of South African Tourism as well as being a Board member of the Tourism Business Council of South Africa.

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