Dave Kaplan

Executive Vice President, Content Analytics · NBCUniversal Media Group · company speakers →

Dave Kaplan serves as executive vice president, content analytics, NBCUniversal Media Group. In this role, Kaplan oversees content analytics and strategic insights for NBCUniversal’s entertainment networks, including NBC and Bravo, NBC Sports and Peacock. During his nearly 14-year tenure at the company, Kaplan has been instrumental across the business in identifying industry trends, assessing audience measurement, overseeing program testing and driving advertising research. Prior to joining NBCUniversal, Kaplan spent nine years at Nielsen where he contributed substantially to the development of the company’s core research products.

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