Ben Orson

CEO · Orson Associates · company speakers →

Ben Orson is one of aviation's most influential cabin designers, with award-winning work for Cathay Pacific, Singapore Airlines, Japan Airlines and American. He led the creation of the original reverse-herringbone business class seat — a groundbreaking design that remains the global standard. In 2020, he founded Orson Associates, a multi-disciplinary studio specialising in strategy, industrial design and sustainability advancement in the cabins sector. Ben has led international creative teams across the UK and USA, is named on multiple patents, and holds a Carbon Literacy qualification. An Associate Lecturer at University of the Arts London.

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