Archana Dhankar

AI in Marketing Leader · N/A, Independent Applicant · company speakers →

<p>I use AI for the stuff that used to eat up my week. Pulling together reports, summarising meeting notes, building first drafts of briefs, and organising campaign timelines across multiple markets. The unglamorous work that has to happen, but shouldn't take a senior marketer's best hours.</p> <p>That's where it started. But once the admin noise dropped, something shifted. I had more space to actually think. More time to sit with a brief, challenge an assumption, or have a proper conversation with a sales leader about what's really happening in their pipeline.</p> <p>On the creative side, I use AI to explore directions faster. Not to generate ideas for me, but to pressure-test them. Will this message land with a CISO? Does this narrative hold together? It's like having a sparring partner available at any hour.</p> <p>I've also built workflows that take a single asset and adapt it across channels and regions without the usual back-and-forth. My team focuses on strategy and storytelling instead of reformatting slides.</p> <p>The real shift isn't about AI making marketing more creative or more efficient. It's when you remove the friction, better decisions follow naturally.</p>

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