Anu Adegbola

Founder and Paid Media Editor · PPC Live · company speakers →

AI has definitely been essential in my work at PPC Live and Search Engine Land to make ME faster. It's not where I go for answers - it's where I go when there are so many ideas in my head and I don't know where to start or how to properly organise them. So I use ChatGPT and Claude to help organise in the correct format my articles for Search Engine Land. I also use Notebook LLM for the articles I use on PPC Live so my authors don't have to spend too much time digging out images or excerpts. I also use it for the TLDR (too long didn't read) section for my articles. I also use ChatGPT or Claude to help with social media promotion. I will give it a full article and ask it to create a post in the tone of voice I use for my LinkedIn profile. I also use Canva’s AI features regularly to help create unique versions of my creatives.

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