Alex Segeda

Director, EMEAI Business Development, Storage Platforms · Western Digital · company speakers →

<p>Alex Segeda leads Storage Platforms and Solutions across EMEAI at Western Digital, working with partners and customers to deploy next-generation storage architectures -from record-breaking AI infrastructure to cost-effective, petabyte-scale storage systems built for the demands of modern media and entertainment workflows.</p> <p>With decades of experience across EMEAI markets, Alex has built his career on forging partnerships that translate infrastructure decisions into measurable business outcomes. His command of both hardware and software technologies lets him connect technical innovation directly to growth models that work in the real world.</p> <p>Before joining Western Digital, Alex spent years at Intel pioneering the commercial adoption of high-capacity QLC SSDs and bringing Intel Optane memory solutions to market -&nbsp;giving him rare, end-to-end insight into how storage choices ripple through performance, scalability, and total cost of ownership.</p> <p>At MPTS, Alex brings a practitioner's perspective on navigating the rapidly evolving storage landscape: where capacity economics are shifting, where AI-driven media pipelines are rewriting infrastructure assumptions, and where the smartest organisations are placing their bets.</p>

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