Alasdair Murdoch

CEO · Gourmet Burger Kitchen · company speakers →

Alasdair Murdoch has 20+ years’ experience in the restaurant industry. Prior to joining GBK as its CEO three years ago, Murdoch’s CV includes area manager for pub group Taylor Walker, operations director at KFC, MD of the Pizza Hut business in France, CEO of Pizza Hut UK for 3 years, and head of Pizza Express’s international business in Barcelona. Like Holmes and Forrester, Murdoch has overseen the turnaround of a much-loved brand. By investing significantly in the quality of the food, re-investing in the restaurants, and developing the GBK teams in each restaurant, GBK is now poised for growth with strong like-for-like sales and seven openings in the next six months.

restaurant-foodservicehospitality-cateringbeverages-drinksfood-productsinterior-designorganic-natural-foodsustainability-greentech

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Speaking history

The National Restaurant, Pub & Bar Show

16 September 2026 London, United Kingdom “How to stay relevant in a crowded marketplace”

Hospitality Tech360

5 April 2027 London, United Kingdom

lunch!

16 September 2026 London, United Kingdom

Natural & Organic Food Show

16 September 2026 London, United Kingdom

Topics this speaker covers

restaurant-foodservicehospitality-cateringbeverages-drinksfood-productsinterior-designorganic-natural-foodsustainability-greentech

Sectors

hospitality_travel_food

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