Natural & Organic Food Show 2026 Exhibitor List

Internationally recognised business mentor

Alasdair Murdoch has 20+ years’ experience in the restaurant industry. Prior to joining GBK as its CEO three years ago, Murdoch’s CV includes area manager for pub group Taylor Walker, operations director at KFC, MD of the Pizza Hut business in France, CEO of Pizza Hut UK for 3 years, and head of Pizza Express’s international business in Barcelona. Like Holmes and Forrester, Murdoch has overseen the turnaround of a much-loved brand. By investing significantly in the quality of the food, re-investing in the restaurants, and developing the GBK teams in each restaurant, GBK is now poised for growth with strong like-for-like sales and seven openings in the next six months.

Caroline Ottoy is the Managing Director of WatchHouse, with nearly 30 years of experience in hospitality and retail. She has a proven track record of scaling brands, having helped grow ASK Italian and Zizzi from their earliest days, and later expanding Wildwood and dim t with Tasty. Before joining WatchHouse in 2023, she served as Operations Director at Planet Organic. Since then, she has led WatchHouse through significant growth, doubling the estate and launching its first international location in New York.