Victoria Sakal

Managing Director of Brand Intelligence · Morning Consult · company speakers →

Victoria Sakal is the Managing Director of Brand Intelligence for Morning Consult, a global data intelligence company delivering insights on what people think in real time. She leads the company’s brand intelligence research, focusing on the intersection of data with marketing, brand reputation, and consumer trends, and is an expert in distilling actionable insights and developing impactful brand strategies. Prior to Morning Consult, Victoria served as an associate director for Kantar, integrating qualitative research with extensive landscape mapping to inform future-forward brand positioning and long-term strategic ambition and imperatives. She managed a team of analysts and data scientists to quantitatively assess total addressable market (TAM), optimal portfolio strategy, and product/offer innovation opportunities for high-growth tech companies. Victoria is a repeated co-author of WPP’s annual BrandZ reports. She has also conducted extensive research on organizational behavior, management theory, and innovation in social entrepreneurship under Wharton Management Department’s Adam Grant and its Snider Center for Social Impact. Victoria graduated with honors from The Wharton School of the University of Pennsylvania and is a previous recipient of the Ian MacMillan Award for Excellence in Research and Leadership.

Is this you? Claim this profile →