Shazmeen Malik

Partner Brands and Flexible Fulfilment Director · ASOS · company speakers →

<p>Shazmeen is a globally experienced retail leader with over 20 years in merchandising and buying across some of the world&rsquo;s most recognisable multi-billion-dollar brands. With a sharp strategic mindset and deep omni-channel expertise, she has built a track record of driving business growth, delivering commercial transformation, and leading high-performing teams in dynamic retail environments.</p> <p>Currently Brands Director at ASOS, Shazmeen leads 3rd party brands across categories including womenswear, menswear, footwear, lingerie, swim, and accessories. She manages a portfolio of over 350 global brands and oversees a team of 250 buyers and merchandisers, driving 40% of ASOS&rsquo; global business across the UK, Europe, the US, and beyond. Shazmeen also leads ASOS flexible fulfilment channels which compromises of ASOS partner fulfilment and ASOS fulfilment services.</p> <p>Her previous roles include senior leadership positions including VP of womenswear ready to wear at Macy&rsquo;s, VP of buying &amp; merchandising at American Eagle Outfitters and Director at Gap Inc. where she led large-scale buying and merchandising teams across women&rsquo;s apparel, private brands, and global partnerships.</p>

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