Shaurya Arun

Commercial Manager · Professional Squash Association · company speakers →

<p>Shaurya Arun joined the Professional Squash Association&nbsp;in 2022 and serves as commercial manager, leading revenue growth and digital innovation strategies in the lead up to the sport&rsquo;s Olympic debut at the 2028 Olympic Summer Games&nbsp;in Los Angeles, and beyond. A former competitive squash player, he transitioned into the business side of things, combining on-court experience with expertise in digital transformation and finance.</p> <p>Before joining the PSA, he played a key role in scaling an EIS-funded sports technology startup, driving growth and innovation in Sports Tech. In his four years at the PSA, he has had several roles &mdash; leading the growth and development of SQUASHTV, the organisation&rsquo;s global OTT platform; creating a comprehensive digital transformation roadmap; and overseeing the development of a single fan view to enhance data-driven engagement and commercial performance.</p> <p>His work centres on unlocking new revenue opportunities across events, fan products and strategic partnerships, with a strong emphasis on delivering measurable return on investment and profitability for the PSA and its partners &mdash; positioning professional squash for sustained growth at LA28 and beyond.</p>

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