Sebastian Spagnuolo

Senior Director, Product Lifecycle · Marriott International · company speakers →

Sebastian Spagnuolo is Senior Director of Openings & Product Integrity for the Caribbean and Latin America at Marriott International. In this role, he leads strategy across the full hotel lifecycle—shaping how brand intent translates into concepts, design, operations, purchasing, and long‑term asset performance. Sebastian partners closely with owners, operators, designers, and suppliers from the earliest stages of development, using branding as a strategic anchor to align vision, feasibility, and guest experience. His work focuses on balancing brand consistency with contextual design, ensuring authenticity, operational efficiency, and financial durability across diverse markets. With a global hospitality background spanning North America, Latin America, and Europe, Sebastian brings a pragmatic, experience‑led perspective to brand stewardship—bridging creativity and governance to protect brand value beyond opening day. At HRDS, he contributes insights on brand‑led decision‑making, lifecycle accountability, and translating brand promise into spaces that perform emotionally, operationally, and commercially.

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