Sarah Wicker

Principal, Experience Design Leader · Perkins&Will · company speakers →

As an Experience Design Principal at Perkins&Will, Sarah Wicker leads a multidisciplinary team dedicated to transforming clients’ brand essence into meaningful, memorable experiences. A deeply strategic thinker, she believes that great design begins with understanding people, a philosophy informed by her master’s degree in psychology and more than 20 years of experience in brand strategy, trend forecasting, human-centered design, and applied research.

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