Samuel Blank

Director of Innovation and Product Strategy · Buzz

With a background in industrial design, Sam has over 15 years of experience creating onboard product solutions for airlines. At Buzz, Sam leads the organisation’s innovation function, focusing on embedding innovation across every product category, including tableware, amenities, textiles and kids’ products. Sam brings a thoughtful approach to projects, seeking to empathise with passengers to gain insights that form the foundation for product ideation. Recognising that innovation is not a solo endeavour, he also champions cross-industry collaboration, believing it can drive new ways of thinking across the industry.

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