Rich Bates

Business Platform Leader, Agentic & AI Services Platform · Lloyds Banking Group · company speakers →

<p>Rich joined Lloyds Banking Group in August 2023 and is the Business Platform Lead for the Agentic &amp; AI Services Platform. With over 25 years of experience across data, AI, CRM, analytics and product leadership, he now leads the Group&rsquo;s Platform strategy to scale generative and agentic AI safely and effectively.</p> <p>Since joining Lloyds Banking Group, Rich has overseen the creation and maturation of the Bank&rsquo;s Agentic and AI foundations, leading the development and rollout of core platforms including Cortex (LBG&rsquo;s LLM gateway), GenBI conversational analytics, and Envoy &ndash; LBG&rsquo;s Agentic AI platform enabling governed, reusable AI agents at scale. &nbsp;Under his leadership, the Group delivered over &pound;50m of Generative AI value in 2025, supporting 50+ use cases and thousands of colleagues. Today, Rich runs a federated platform spanning seven AI labs and more than 20 AI powered products, supporting customer, colleague and operational use cases across all business units and functions.</p> <p>Prior to Lloyds Banking Group, Rich led the Data and Messaging Value Stream for Global Wealth and Personal Banking at HSBC, delivering The Intelligence Hub on Google Cloud &ndash; a retail banking ML and Data platform spanning 14+ markets that generated over $200m in value. His experience also includes leading major global messaging and martech transformations.</p> <p>Outside of work, Rich is married to Louise and has two teenagers. He enjoys travel and music, and is a ride leader for a local cycling club, where he spends much of his weekends.</p>

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