President · Craft Dummy Distributors
Ricardo Cabrera is an industry leader, with 15+ years of experience in the commercialization of craft products and spirituous beverages. He is the Founder & CEO of Craft Dummy Distributors – a national distributor for wine, spirits, beer & non-alcoholic beverages. Craft Dummy serves as the end-to-end commerce hub for the Mendoza region of Argentina, the country of Chile and several Colombian multinational brands. Cabrera developed a patented technology that bridged the gap between suppliers and retailers, removing all barriers that traditionally kept retailers from taking on new brands. He produced the largest private label portfolio for Live Nation, award-winning artist, and Disney. Craft Dummy has been coined by peers as the fastest and most cost effective route to enter the US marketplace.
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