Musab Balbale

Senior Vice President and Chief Merchant · CVS Health

Following tremendous goodwill achieved by serving customers during the COVID-19 pandemic, Senior Vice President and Chief Merchant, CVS Health Musab Balbale sees a unique opportunity for the company to deepen its value proposition. To build on this elevated trust, Musab will share how CVS is evaluating its product assortment, access and availability and rethinking the consumer’s purchasing journey. He will also outline how CVS Health is exploring new ways to meet its customers in the moment and ways CPG companies can be a part of that journey.

Supply ChainConsumer TrendsBrand StrategyHealth and WellnessPharmacyLogisticsConsumer Goods

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Speaking history

CPG Summit

12 October 2026 Unknown, United States “Maintaining Elevated Trust”

NACDS Annual Meeting

17 April 2027 Palm Beach, United States

Topics this speaker covers

Supply ChainConsumer TrendsBrand StrategyHealth and WellnessPharmacyLogisticsConsumer Goods

Sectors

Consumer Packaged GoodsRetail

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