Mike Hendrix

President & Founder · smbGOLF · company speakers →

Mike Hendrix is the Founder and President of smbGOLF, a golf technology, data, and strategy company helping golf courses, associations, and golf industry vendors make smarter decisions about the technology that powers their businesses. Mike has spent nearly two decades working at the intersection of golf operations, software, data, marketing, and customer experience. Before founding smbGOLF, he held leadership roles at GolfNow, including Vice President of its services business, where he worked closely with golf course operators across the country on technology adoption, revenue strategy, customer support, and operational performance. Today, through smbGOLF, Mike helps golf facilities evaluate and improve their technology stacks, strengthen their digital presence, and better understand how platforms like Google, booking engines, point-of-sale systems, CRM tools, AI, and course websites shape the golfer experience. His company also maintains golf course technology and market intelligence data used by associations, operators, and vendors to understand trends across the industry. Mike serves as a technology and data partner to golf course owner associations and regularly advises golf facilities on Google Business Profiles, website structure, online booking strategy, software selection, vendor management, and emerging AI-driven discovery. He is also the host of the Tech Caddie podcast, where he interviews golf course operators, technology leaders, and industry innovators about the tools and trends changing the business of golf. As a speaker, Mike brings a practical, operator-focused perspective. His sessions are designed to help golf professionals cut through technology noise, ask better questions, and leave with clear, usable ideas they can apply at their own facilities.

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