Michiel Baets

chatbot and conversational designer · Brussels Airport Company · company speakers →

Michiel is the product owner of the Brussels Airport chatbot and therefore known as the 'dad' of BRUce. He has deep expertise in digital channels and customer service from his four years leading the chatbot developments. As a chatbot and conversational designer, Michiel explores new technologies to design smarter and more human-centered experiences. This helps shape how passengers connect, interact and travel with confidence through Brussels Airport.

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Speaking history

Passenger Terminal Expo Asia

23 September 2026 Singapore, Singapore

PTE World (Passenger Terminal Expo & Conference)

6 April 2027 Amsterdam, Netherlands

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