Michelle Zorrilla, PhD, MPH

IMPACT Center · company speakers →

Early‑stage assistive technology startups often struggle to move from ideas to real‑world adoption—not because the technology isn’t strong, but because readiness, market fit, and funding expectations are misaligned. In this session, the IMPACT Center at the University of Pittsburgh shares a practical, three‑phase approach designed to help AT startups validate early, make smarter go‑to‑market decisions, and reduce the risk of premature scaling. The framework integrates customer discovery, stakeholder input, readiness assessment, and mentor‑guided feedback to identify gaps before they become costly setbacks. Founders will learn how to strengthen product‑market alignment, improve positioning for pilots and investment, and build a clearer path from concept to adoption. Attendees leave with an actionable roadmap to advance startup‑stage AT solutions with greater confidence and traction.

medical-deviceseducation-edtechhealthcare-services

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Speaking history

Assistive Technology Industry Association Conference

22 January 2027 Orlando, United States “Early-Stage Fundamentals: Tech-Transfer, Market Alignment and Funding”

Topics this speaker covers

medical-deviceseducation-edtechhealthcare-services

Sectors

healthcare_medtech_pharma

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