Michael Snapkoski

Michael Snapkoski is a seasoned hospitality executive with more than 20 years of experience shaping brands and building strong owner and operator partnerships across the lodging industry. He currently serves as Global Brand Leader for Apartment Collection by Hilton, where he leads brand vision, positioning, and execution for Hilton’s newest extended-stay offering. Michael has played a key role in launching and scaling hospitality concepts, with a focus on differentiated guest experiences, aligned brand standards, and sustainable commercial performance. He brings deep experience partnering with owners and cross-functional teams to accelerate adoption, grow market presence, and unlock long-term value. Michael is known for a people-first leadership style and his ability to translate strategy into scalable brand outcomes.

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