Brand Ambassador & Bar Owner · Campari · company speakers →
“The King of Negroni" opened the world's first Negroni bar in Munich (1998) and founded Europe's first Cocktail Museum. As Campari's first Brand Ambassador, he established the global Campari Academy network. He won “Bartender of the Year” in Bavaria in 2002 and received the “Order of Merite” in Italy in 2020.
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