Consumer Insights Manager, naia from Eastman · Naia™ from Eastman · company speakers →
With a wealth of experience in sales, marketing, communications and strategy management, Maryellen brings a diverse perspective to her role as consumer insights manager. Maryellen's expertise lies in translating consumer research data into actionable insights to understand consumer perspectives and drive business growth. Her keen analytical skills and understanding of consumer behavior have created successful partnerships across various industries, including building and construction, health and beauty, and textiles. Through her strategic insights, Maryellen helps organizations make informed decisions, refine innovation programs and enhance their market presence. Having joined Eastman in 2013, Maryellen is based at the global headquarters in Kingsport, Tennessee, where she plays a pivotal role in designing and delivering meaningful insights for her business clients, leveraging her industry knowledge and data-driven approach to provide valuable market intelligence.
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Speaking history
Functional Fabric Fair Summer
Functional Fabric Fair - Portland
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