Martha Cotton

Fjord · company speakers →

While it is commendable that Design Thinking is now the language of the boardroom and MBA classroom, empathy is increasingly becoming commoditized and “work on empathy” has become a box-ticking exercise. Couple this with recent political events demonstrating a shift away from empathic leadership – are we, perhaps, in danger of product and service design shifting away from genuine human-centeredness? This talk will look at how we can reclaim the designer’s role in Design Thinking, how we can resist a "check the box" mentality, and explore how we can work together to redefine and promote the importance of empathy.

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