Manuel "Manolo" Arroyo

Chief Marketing & Customer Commercial Officer · The Coca-Cola Company · company speakers →

Manuel “Manolo” Arroyo is EVP and Chief Marketing & Customer Commercial Officer of The Coca-Cola Company. In this dual role, which he assumed in 2026 after six years as Global CMO, Arroyo leads the marketing for the company's iconic portfolio of 200 brands. His scope spans Integrated Marketing Experience (creative, media, digital, design, and partnerships), Human Insights, Marketing Innovation, Data & Tech, and Global Commercial Leadership. Since joining Coca-Cola in 1995, Arroyo has held numerous global leadership roles, including managing the Iberia and Mexico business units and serving as President of the Asia Pacific group. He also briefly stepped away to serve as President of APAC for S.C. Johnson and CEO of Deoleo. Arroyo holds double majors in business administration and law from Madrid's ICADE and sits on the board of Coca-Cola Europacific Partners.

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