Chairman · PureDenim · company speakers →
An international leader in textile innovation, Luigi brings more than 35 years of denim manufacturing expertise to the industry. He is driven by a vision to produce denim entirely free from fossil-derived chemicals while minimizing water usage. Throughout his career, he has pioneered groundbreaking technologies, including SmartIndigo (electrochemical dyeing), EcoSonic (ultrasound technology), and NaturalReco, which utilizes food industry byproducts to create essential polysaccharides. His dedication to authentic sustainability is showcased in his contribution to the critically acclaimed documentary RiverBlue.
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