Kim Cupido

Catwalks Senior Strategist · WGSN · company speakers →

Kim has a sharp eye for emerging trends and a deep understanding of their relevance across diverse market levels. He approaches forecasting through a consumer-centric lens, balancing forward-thinking innovation with grounded, data-driven retail strategy. With over a decade of experience running his own independent fashion label, Kim developed a nuanced perspective on trend cycles, consumer behavior, and market demands. This hands-on experience laid the foundation for his transition into trend forecasting, where he now applies his industry insight to the South African fashion retail landscape. His ability to translate global trends into locally relevant strategies has made him a trusted voice in the field. Kim later joined WGSN as a senior strategist, where he worked closely with global clients, delivering trend presentations that fused creativity with commercial value. His work continues to inform, inspire, and influence brands seeking to navigate the fast-evolving world of fashion and retail.

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