Jessica Hyland

Electronic Arts(Maxis) · company speakers →

Create-A-Sim is one of the most diverse character customisation systems out there, allowing players to see themselves - and a multitude of others! - in the world’s leading life simulation game. Supporting that system with a constant stream of new content is no mean feat and I’d like to shed some light on the tech and the mindset that enables my team to quickly and intuitively create flexible and inclusive character content that reflects all facets of our huge, diverse and highly dedicated fanbase. Tech that’s easy for artists to understand and use frees us up to be more efficient and more creative. Win-win for us and our players!

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