Janet Uttley

Head of Industry Development · VisitBritain/VisitEngland · company speakers →

Janet has over 30 years’ experience in tourism both at national and local level, having led teams at the front line in attractions, shaping and changing the visitor offer to aid growth in footfall and secondary spend. She has delivered marketing and PR campaigns for Imperial War Museums at IWM North, RHS at Hyde Hall in Essex, Vardon Attractions SeaLife (now Merlin Entertainments) and the Aspro Ocio owned Blue Planet Aquarium in the North West. She has also led quality assessment teams and been integral to the modernisation of VisitEngland’s quality schemes for accommodation businesses. Janet continues to champion the importance of not only knowing your customer, but ensuring their expectations are met at all touchpoints and raising the quality of that experience pre, during and post visit. As Head of Industry Development at VisitEngland, Janet now leads the teams that deliver business support in the areas of accessibility, regenerative tourism (sustainability), training, quality assessment, the Business Advice Hub and the VisitEngland Awards for Excellence.

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